Write for humans, not for robots

people looking at a monitor

Sometimes, when I take a look at the blogosphere, I see that many new bloggers try to write for robots, not for humans.

That’s a huge mistake.

A blog is a medium in which a person expresses her/his own opinions. And when someone reads a blog, wants to read new opinions.

And when they see an opinion they like, they may return to the blog whenever a new blog post comes out.

If you can write for humans and share your opinions on a subject you’ll probably get a loyal tribe of users that will share your posts and engage in the comment section.

That’s the purpose of a blog and that’s what makes money for the most famous bloggers out there.

A loyal tribe of users reading your posts. Waiting for your posts to come out.

Maybe because they share your views or they find your posts thought-provoking.

That’s the purpose of a blog: it’s different from a how-to website, like WikiHow.

Algorithms are evolving to search for the most human friendly content

If you are trying to get ranked fast by using tricks and instruments to create robot friendly websites, prepare for the worst.

Google, Bing and other search engines (like Amazon and Facebook, yes, they are search engines too) are trying to calibrate their own algorithms to search for the best content for humans, not for them.

So if you stuff a page with 5 keywords and spin the content, well my friend, you’re not preparing for the future.

According to the Laws of robotics robots are designed to help humans, and that’s the focus of every start up in the world: help humans.

So build content that humans love.

Learn all the rules about SEO, then forget them

While having a good base of SEO knowledge helps, to get organic traffic from search engines and to get your content shared on social media, you need very little SEO.

Yes, read it again. You really need little to no SEO.

When you are researching the niche market in which you’ll open your blog and you’re implementing the right keywords research procedures, you’re already doing 100% of the essential SEO work.

All the other rules don’t matter.

You don’t have to write 600 to 2500 words per article if you can make a great post of 300 words.

If you’re a storyteller you can write 10000 words and your content will be crawled nonetheless. If you’re a very good storyteller, your words will grab the attention of the readers.

And they’ll probably share your content with their friends and on the internet.

Link building is probably going to be dead soon

It was a start. Crawlers had to do something to rank pages.

So programmers thought that a high authority website should have a lot of links pointing to its pages.

But soon, when people began to realize that this was the mechanism behind Google’s functioning, software developers found many other ways to create a “ranking” for websites.

In 2020 Google’s algorithm has changed so much that it’s virtually impossible to know how it works.

Yes, many SEO agencies are still exploiting link building because it still works. And I’m not saying that the strategy doesn’t work.

What I’m trying to say is that focusing on link building is not an efficient strategy.

Links should come naturally to your website. As social media shares of your content should come “naturally”.

If you’re trying to build links and not trying to build the best content you can, you’re doing it backwards.

Blogging is a game of patience

There are many snake oil marketers out there that promise you that in 3 months they can make your site rank in the top 10 in Google. Get tons of traffic, thousands of conversion and money in the bank.

In the back of your mind you know that it sounds too good to be true.

And that’s right.

Blogging, as any other business out there, requires patience.

Bloggers tend to quit their blog in the first year, and that’s why there are a lot of blogs out there but many of them have no traffic at all.

If someone asks me what is the best thing to know for ranking a blog and getting traffic I would answer with “patience”.

Nothing else.

Time and patience are your best allies when starting a blog, don’t forget it.

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